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Reader figures indicate high regard for Bloor's IT analysis

Published: June, 2008

As reported to Bloor by strategic IT PR agency The JAG Wire Group, press releases which included “Bloor Research” in their titles registered the most online views through Business Wire’s view reports out of all the press releases JAG Wire issued in the past year. These announcements related to work by Bloor research director Philip Howard.
 
“The two releases announcing Bloor Research’s product evaluation rankings and research into Excel spreadsheet problems, averaged 400-600 more press release views than others we issued on various technology subjects for multiple clients over the same 12 month span,” said Julia Glenister, principal of the JAG Wire Group.
 
“The one conclusion we can draw from these figures is that Bloor’s expertise in IT analysis carries considerable authority among the IT readership,” said Bloor Research CEO Justin Speake. “Well done in particular to Philip for his analyses cited in these releases.”
 
Business Wire is the leading source for press releases from companies and groups throughout the world. It tracks views from the BusinessWire.com hosted media news pages, including Google, and RSS feeds for the first 30 days.

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